AbbVie Associate Director, US Oncology Marketing – Hematology Pipeline in Lake County, Illinois
Associate Director, US Oncology Marketing – Hematology Pipeline
USA, Illinois, Lake County
Marketing
Requisition #1801543
Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business. This involvement spans market research, market analytics and competitive intelligence, R&D and clinical trials, product launches, advertising and promotion and post-market analysis.
Key Responsibilities Include:
Responsible for developing and managing professional marketing activities for a launch brand in the US oncology organization
Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for hematology indications
Builds and develops a high performance brand team. Lead development and execution multiple marketing projects in a timely manner
Operate quickly and decisively in a fast-paced, demanding launch environment
Responsible for working closely with medical affairs, market access, sales, and HEOR to ensure execution of one vision for the brand commercially
Direct reporting to the Oncology Marketing Director
Strategy:
Actively engage in the development of the oncology market research plan and strategic brand plan
Leads development of the Indication and Brand Strategy
Understand trends in the oncology marketplace impacting professional marketing using data driven strategic insights to apply on an on-going basis to the marketing plan
Partner with global teams to develop product positioning and branding
Responsible for development and implementation of US segmentation/targeting
Responsible for development of External Expert Engagement Strategy
Tactical Management & Execution:
Lead team the development of the tactical plan, including appropriate representation of all stakeholders
Supports the development of the strategic business plan while responsible for the organization and synthesis of the tactical plan
Manage strategy and project development of tactics that drive consideration of preferred use of AbbVie oncology products within approved indications
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
Work with internal and external cross-functional groups (Legal, Regulatory, Medical , Project Management, Sales Training, Consumer Marketing, Market Analytics and Business Insights) and external (Ad Agency, Digital Agency) to insure integration and consistency of professional business strategies and regulatory compliance of promotional materials
Masters and is responsible for all core marketing responsibilities and business processes
Financial Management:
- Manages P&L responsibilities for brand related to preparation of and management of annual brand budget.
Qualifications:
Basic:
Bachelor's degree in Marketing or related field
10+ years of professional marketing experience with 5+ years of oncology experience
Must have strong planning and organization skills
Preferred:
Significant experience in oncology marketing required. Ideal candidates will have Hematology marketing and/or sales experience.
Experience with biomarker directed therapy and testing
Experience managing sales or marketing teams
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Previous Sales experience
Demonstrated ability to work effectively with sales training and sales force
Strong communication, presentation and interpersonal skills
Experience working with and managing multiple external agencies including advertising, digital, external and internal partners
Demonstrated understanding of principles of market research to draw valid conclusions
Equal Opportunity Employer Minorities/Women/Veterans/Disabled