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AbbVie Associate Director, Oncology Patient Marketing in Sunnyvale, California

Associate Director, Oncology Patient Marketing

USA, California, Sunnyvale


Requisition #1907751

General Position Summary/Purpose:

The Associate Director, Oncology Patient Marketing will develop and implement strategies focused on building demand and increasing market share of IMBRUVICA. This individual will be responsible for marketing strategy, and management of all patient activation programs including patient education materials (branded and unbranded), patient content on branded and unbranded websites, patient ambassador management, social media platforms, media, search, and CRM programs.

The Associate Director, Oncology Patient Marketing will have significant interaction with the US commercial teams, including sales and marketing leadership. This individual must ensure that patient initiatives are well aligned to the broader business needs and specific indication strategies as well as integrated, as appropriate across indications.

Key Accountabilities/Core Job Responsibilities:

  • Drive strategy and implementation of patient education and marketing campaigns, programs, and tactics that support the overall US business strategy.

  • Partner with the brand indication teams to create and execute the overall patient marketing plan and associated tactics.

  • Ensure materials are developed at the appropriate levels of patient literacy

  • Translate HCP clinical data and key messages into relevant content for patients and caregivers

  • Ensure the patient marketing plan is integrated and coordinated with the indication specific plans across indications and throughout the patient journey.

  • Manage the content development strategy across multiple channels.

  • Direct the day-today activities and status meetings of the partner agencies assigned to support Brand activities

  • Utilize analytics to optimize programs and measure performance

  • Research competitive programming and keep the organization well informed of competitive initiatives

  • Educate other functions and teammates in the organization on patient marketing and patient support tactics

  • Lead projects through all aspects of the legal, regulatory, and medical review process

  • Coordinate the work of multiple external vendors and internal departments including marketing, market research, advocacy, legal, regulatory, medical affairs, analytics, corporate compliance, and IT

  • Manage program budgets and develop metrics to ensure success of the programs


  • BA/BS, MS, etc (preferably in Marketing, Pharmacology, Biology, etc.) required.An advanced science or business degree such as a PharmD, PhD or MBA is preferred

  • 7+ years of patient marketing experience with strategic and tactile ownership of a broad range of programs including: consumer marketing, disease state education, and patient support programs

  • Strong experience in consumer marketing with well-known brands, preferably in oncology or rare disease

  • Fluency in patient marketing across platforms and tactics

  • Deep experience in building valuable brands and managing every phase of the patient journey

  • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Ability to develop strong relationships with customers, clinical & sales partners.

  • High-level strategic thinking with the ability to concisely translate complex scientific topics to the appropriate level for patients

  • Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment

  • Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution

  • Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners

  • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

  • Strong interpersonal skills

  • Excellent oral, written and presentation skills

  • Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives

  • Ability to travel approximately 30% of the time

Additional Information

  • Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

  • Travel: Yes, 25 % of the Time

  • Job Type: Experienced

  • Schedule: Full-time

  • Job Level Code: M