AbbVie Associate Director, Oncology Patient Marketing in Sunnyvale, California
Associate Director, Oncology Patient Marketing
USA, California, Sunnyvale
General Position Summary/Purpose:
The Associate Director, Oncology Patient Marketing will develop and implement strategies focused on building demand and increasing market share of IMBRUVICA. This individual will be responsible for marketing strategy, and management of all patient activation programs including patient education materials (branded and unbranded), patient content on branded and unbranded websites, patient ambassador management, social media platforms, media, search, and CRM programs.
The Associate Director, Oncology Patient Marketing will have significant interaction with the US commercial teams, including sales and marketing leadership. This individual must ensure that patient initiatives are well aligned to the broader business needs and specific indication strategies as well as integrated, as appropriate across indications.
Key Accountabilities/Core Job Responsibilities:
Drive strategy and implementation of patient education and marketing campaigns, programs, and tactics that support the overall US business strategy.
Partner with the brand indication teams to create and execute the overall patient marketing plan and associated tactics.
Ensure materials are developed at the appropriate levels of patient literacy
Translate HCP clinical data and key messages into relevant content for patients and caregivers
Ensure the patient marketing plan is integrated and coordinated with the indication specific plans across indications and throughout the patient journey.
Manage the content development strategy across multiple channels.
Direct the day-today activities and status meetings of the partner agencies assigned to support Brand activities
Utilize analytics to optimize programs and measure performance
Research competitive programming and keep the organization well informed of competitive initiatives
Educate other functions and teammates in the organization on patient marketing and patient support tactics
Lead projects through all aspects of the legal, regulatory, and medical review process
Coordinate the work of multiple external vendors and internal departments including marketing, market research, advocacy, legal, regulatory, medical affairs, analytics, corporate compliance, and IT
Manage program budgets and develop metrics to ensure success of the programs
BA/BS, MS, etc (preferably in Marketing, Pharmacology, Biology, etc.) required.An advanced science or business degree such as a PharmD, PhD or MBA is preferred
7+ years of patient marketing experience with strategic and tactile ownership of a broad range of programs including: consumer marketing, disease state education, and patient support programs
Strong experience in consumer marketing with well-known brands, preferably in oncology or rare disease
Fluency in patient marketing across platforms and tactics
Deep experience in building valuable brands and managing every phase of the patient journey
Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Ability to develop strong relationships with customers, clinical & sales partners.
High-level strategic thinking with the ability to concisely translate complex scientific topics to the appropriate level for patients
Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution
Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Strong interpersonal skills
Excellent oral, written and presentation skills
Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives
Ability to travel approximately 30% of the time
Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel: Yes, 25 % of the Time
Job Type: Experienced
Job Level Code: M